Conventional "Information-Education-Communication" (IEC) programs in health have been able to increase awareness and knowledge but have not been as successful at achieving behavioral results. It is clear that informing and educating people are not sufficient bases for behavioral responses. Behavioral impact will emerge only with effective communication programs, purposefully directed at behavioral goals, and not directed just at awareness creation, or advocacy or public education.

Integrated marketing communication (IMC) offers a dynamic, proven approach to achieving behavioral results in health and other development programs.

The private sector experience over 100 years in successfully using IMC with consumer behavior (for products both awful and superb) points to an approach applicable to health and social development. IMC begins with the client/consumer and a sharp focus on the behavioral result anticipated, clearly mapped out by practical market research or situation analysis related to the desired behaviors. It requires the integrated application of the disciplines of health education, adult education, mass communication, social and community mobilization, traditional media, marketing (including village-level marketing traditions), advertising, public relations and public advocacy, personal selling and counseling, client/customer relations, and market research to the ultimate goal of achieving behavioral results.

The World Health Organization has successfully applied the IMC approach (referred to in WHO as COMBI - "Communication for Behavioural Impact") in dealing with a broad range of communicable diseases over the past ten years.

During the three-week Institute participants cover six main topics: Click here

Daniel Young
Tel: +1 (0)212 998 50 90
Fax: +1 (0)212 995 4923
E-mail: daniel.young@nyu.edu
Internet: http://steinhardt.nyu.edu/imc/

The increase in democratization in the Republic of South Africa brought about by the change in government and the end of apartheid in 1994 has led to significant institutional changes that affect the delivery of and access to health care. This 6-credit seminar examines the impact of these changes on community health. Students learn about topics such as health care delivery, infectious and chronic disease (including HIV, TB, Malaria and various cancers), implementation of HIV/AIDS treatment and prevention programs, health policy and more. Students also spend one week shadowing the activities of community-based social advocacy groups or health NGO's, in order to gain insights into the important role civil society organizations play in community health in South Africa.

Office of Academic Initiatives and Global Programs, Steinhardt Schoolof Culture, Education, & Human Development, New York University, 82 Washington Square East,5th floor, New York, NY 10003;
Tel: +1 (0)212 992 9280
Fax: +1 (0)212 995 4923
E-mail: steinhardt.global@nyu.edu
Internet: http://steinhardt.nyu.edu/study_abroad/programs/Community_Health

This opportunity is a partnership between NYU Steinhardt and The Foundation for Sustainable Development. Cohorts from each department will design and implement community-driven projects in local non-government organizations selected to meet their academic needs and interests. Participants may share host family accommodations and will work in collaboration with other interns.
International Education Interns will be placed with community-based organizations and may work on projects including, but notlimited to: health/education programming for laborers, rural education programming for girls, microenterprise programming, child rights awareness and women's empowerment initiatives at the village level and in tribal communities

Public Health Interns will be placed with community-based organizations and may work on projects including but not limited to: HIV/AIDS home-based care programs, prevention and control programs; family planning and maternal health initiatives; community water and sanitation improvement systems; community-based health outreach and education in disease prevention and treatment; nutritional counseling and support; orphan and vulnerable children programs; youth and adolescent health self-help groups; and health worker capacity building.

• NYU Steinhardt Master's Programs in International Education
• NYU Steinhardt Master's Programs in Community Public Health
• NYU Master's Program in Global Public Health (Participants from this program may take this course as an elective credit only. This course will not fulfill internship requirements).

Office of Academic Initiatives and Global Programs, Steinhardt Schoolof Culture, Education, & Human Development, New York University, 82 Washington Square East,5th floor, New York, NY 10003;
Tel: +1 (0)212 992 9280
Fax: +1 (0)212 995 4923
E-mail: steinhardt.global@nyu.edu
Internet: https://steinhardt.nyu.edu/study_abroad/Internship